The term “social suicide” is an English colloquialism akin to the French “faux
pas”, meaning to do the wrong thing in a social context.
Ever since we started in 2004, we have done “the wrong thing” with suits
and sports jackets. The suit, a traditional staple of menswear, so tried and
tested, so safe and stable, made exciting with careful thought and imagination.
And make no compromise on quality: our block was developed on Savile Row, we
use the finest purest fabrics and we hand make each piece. And our market?
Well, we have always maintained that, far from men not being interested in
fashion, much fashion is just not interesting to men.
Our mantra:
“Too long have men stood as second fiddle to the female fashion orchestra.
Playing the same monotone song, again and again, year after year. Dancing to
someone else’s tune, at a party we weren’t invited to, in shoes that don’t fit.
We believe – we believe wholeheartedly – that men’s fashion is here and that it
is now; that it is sharp and that it is intelligent; that this is our party,
the music is spectacular and that the boys are dancing.”
Nu har de en ny kollektion ute och dessutom en ny webbplats samt att de finns på Twitter och FB.
Och här finner du ett par gamla bilder på tidigare kostymer, den ena med temat att du suttit på en nymålad bänk och den andra tror jag hette John Holmes.
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